For fans
Live tracking of their favorite drivers during events · personalized feeds based on who they follow · direct connection to driver stories and updates
> case study_
FanDrive
FanDrive is the Motorsport Experience Platform from Eirvanta — bringing meaning back to motorsport by connecting fans, drivers, and the moments that matter. fandrive.net ↗
- Native iOS and Android — built for performance and offline-first track days.
- Privacy by design — users own their data; no surveillance capitalism.
- Target launch 2026 — currently in development with real track day organizers.
The problem we found
Picture this scenario:
- A fan drives 3 hours to watch their favorite driver, but has no way to follow their specific progress during the race
- A driver posts their best lap ever, but it gets lost in generic social media noise
- Track day organizers juggle 5 different tools to manage events, losing data between them
The motorsport community was drowning in fragmented tools. Instagram for photos, WhatsApp for coordination, Excel for lap times, Facebook for events. The passion was there, but the connection was broken.
What we built
For drivers
Automatic lap time tracking and progression · direct fan engagement without algorithm interference · sponsor-friendly profiles and analytics
The key insight: we didn't try to replace social media. We created a purposeful space where motorsport data, stories, and connections could live together naturally.
Project status
Target launch
2026
Initial markets
2
Performance target
<1s
Platform
Native
Currently in development. FanDrive is being built with careful attention to the real needs of the motorsport community. We're taking the time to get it right — starting with deep user research, iterative testing with real track day organizers, and building only what truly serves the community.
This is exactly how we believe software should be created: purpose-first, learning-driven, and focused on solving a real problem that matters to real people.
Built to last
FanDrive wasn't built to flip or exit. It was built to serve the motorsport community for decades. Every technical decision reflected this:
- Native apps: iOS and Android apps built for performance and deep system integration
- Offline-first: track days often have poor connectivity. FanDrive works anyway
- Privacy by design: users own their data. No surveillance capitalism
What this proves
- Deep understanding beats feature lists: we spent months at track days before writing a single line of code
- Community-led growth works: no ads, no growth hacks. Just word-of-mouth from a community that believes
- Purpose attracts the right people: investors, team members, and users who share the vision found us
Have a community that deserves better tools?
FanDrive shows what's possible when you start with purpose. If you have a similar challenge, let's explore it together.
Share your challenge